Andrii Dobrovolskyi: Cosmobet as an example of an adaptive and flexible business
The modern market is characterized by an exceptionally high pace of change, and businesses that fail to keep up with it are destined for stagnation. Andrii Dobrovolskyi Cosmobet beneficiary and an expert in the iGaming sector, emphasizes: “The gambling industry is a strong example of an adaptive business, where model flexibility is not an option but a condition for survival. In a sector with intense competition and constant shifts in technological trends, the ability to quickly adjust strategy is the key to long-term profitability.” A business model must be dynamic and continuously adapt to both external and internal factors.
Data-Driven Dynamic Adjustments
Willingness to change course begins with deep and continuous monitoring of key performance indicators. In gambling, data collection systems operate in real time, tracking any changes in user gaming behavior, marketing campaign effectiveness, and conversion rates. If a particular product or advertising channel no longer delivers positive expected value, the decision to modify it is made without emotional hesitation. This creates a culture where data—not assumptions or past success—drives strategy.
Unlike many traditional businesses that review their strategy once a year, gambling operators make adjustments far more frequently. This helps avoid major failures and maintain an optimal financial edge in a highly competitive environment. As Andrii Dobrovolskyi notes, this dynamic requires business models to have clearly defined “trigger points.”
Rapid Response to Market Changes
Rapid response is critical because, in the gambling market, competitors quickly replicate successful products and methods. When a new technology, regulatory requirement, or significant shift in user preferences emerges, adaptive companies adjust their product portfolio and operational processes within weeks. A business model must be designed to enable fast prototyping and testing of new hypotheses.
Andrii Dobrovolskyi, visionary behind Cosmobet’s development, highlights the importance of flexibility-focused architecture:
- Using microservices and APIs to quickly replace or update individual product components.
- Applying short development iterations for rapid creation and release of updates.
- Encouraging teams to test hypotheses, even risky ones, provided the risk is manageable.
Building structures capable of quickly adapting to legislative changes across different jurisdictions. - Dynamically managing pricing in response to competitors’ actions.
These steps ensure that a company remains relevant and profitable. The key lesson from the gambling industry lies in embedding continuous optimization directly into the business model. There is no need to wait for a crisis to initiate change—it should be a daily operational process.
