Andrii Dobrovolskyi and Cosmobet Practice: Trends in Changing Advertising Approaches

In 2025, traditional practices are losing their relevance. What was considered the norm a few years ago is less likely to meet audience expectations today. The reasons for this shift are obvious and deep: market oversaturation with incentives, changing user behavior, declining effectiveness of traditional promotional tools, and the rapid growth of the economic value of trust. That is why digital services are moving to restrained, predictable communication models, where success is determined not by promises, but by product stability and transparency of rules.

In professional discussions, which Andrii Dobrovolskyi, a beneficiary of Neuralink LLC (Cosmobet), joins, there is increasing talk about changing approaches to marketing. The trend is emphasized that the marketing of the future is not a struggle for attention, but a struggle for predictability.

For Ukraine, this transformation is of particular importance. The audience is maturing faster than the market has had time to adapt. Operators who will keep the old aggressive model, risk losing not only competitiveness, but also trust. Conversely, those who are already building a service without noise and excessive incentives today are forming a long-term position. Public materials about the work of operators, in particular Cosmobet, mention approaches that involve the use of more orderly interaction scenarios and transparent solutions.

Review of Approaches to Promotion

Aggressive promotion is a marketing model built on constant external pressure on the user. Its goal is not to inform, but to accelerate action due to emotional triggers, impulses or the effect of urgency. In the digital sphere, such a model manifests itself in the form of large short-term bonuses, intrusive push notifications, pop-ups, repeated retargeting, “too profitable” offers and the massive use of promotions as the main channel of attraction. Such mechanics create a quick surge of activity, but do not form long-term trust.

In public materials featuring Andrii Dobrovolskyi, among the notable market trends is the strengthening of the role of predictable and transparent user experience. Similar observations are confirmed in international studies that record the audience's interest in services with clearly defined rules of interaction.

Using the example of Netflix analysis, it was studied how recommendation models affect the engagement and structure of content consumption. In many cases, short-term promotions give way to service solutions that provide stability and a clear experience. This forms the general trend of moving away from excessive pressure on the user.

In the Ukrainian context, the failure of aggressive promotions became obvious for several reasons that did not leave operators the opportunity to remain in the old model:

• The Ukrainian user quickly became advertising-resistant;
• Expectations for quality service have increased;
• The audience has become sensitive to risks and complex scenarios. After 2022, the need for predictability of experience has increased.

Andrii Dobrovolskyi Explains How Silent Marketing Builds New User Trust

Unlike aggressive incentive campaigns that work on impulse, silent marketing is built on stability and clear rules. This is especially noticeable in conditions where trust is a decisive factor in long-term relationships between the user and the service.

Leading technology companies have already demonstrated the effectiveness of this model:

• Revolut. Instead of bonuses and promotions, it relies on a transparent tariff structure, simple interfaces and notifications that inform rather than stimulate. The user receives push less often;
• Netflix. Emphasizes personal recommendations based on user behavior. This is not advertising in the classical sense, but strengthening the user experience;
• Google Search. Lowers the ranking of sites with aggressive pop-ups and advertising, automatically reinforcing silent marketing as a “higher quality” signal for the user;
• Duolingo. The application uses gamified stability: daily goals, simple interface, predictable reactions. This is a classic form of silent encouragement.

Users perceive services with a minimum of noise as more mature and safe. This logic is also confirmed by the iGaming market, where operators have begun to build interaction around controlled UX. In the context of Cosmobet, it is noted that simple interaction scenarios are used as one of the possible ways to organize interaction. The user is less likely to encounter intrusive advertising, but more often with predictable actions, which significantly increases the level of retention and re-interaction. As Andrii Dobrovolskyi notes, trust grows not where more is promised, but where less pressure is exerted.

Market Development and Role of Cosmobet  in the Transition to a Mature Interaction Model

The Ukrainian market is transitioning to a mature interaction model faster than many mature European markets. The reason is that Ukraine did not have a long history of legacy marketing practices that need to be dismantled. Unlike the UK, Spain or Canada, where aggressive promo systems have been the norm for decades, Ukrainian operators are building interaction models almost from scratch. This creates a late-start advantage, similar to the one China experienced in the technology sector. The country did not update old systems, but immediately launched modern ones.

In such an environment, operators who use this opportunity to transition to a service logic will win. Instead of bonus competition, which quickly exhausts the user, they rely on predictability, transparent rules and minimizing advertising noise. Cosmobet, along with the approaches described by Andrii Dobrovolskyi, considers the development of services through the prism of the trust economy. The company has formed a product where UX is more important than promo, and the logic of interaction with the user emphasizes stability, not stimulation.